Short answer: Decide who the profile is for and what you want that visitor to do next. Put that action first, describe it in plain words and make the link easy to use on a phone. This is a usability approach—not a promise of a particular conversion rate.
Choose one primary action
A consultant may prioritize “Book a discovery call.” A shop owner might lead with “View products,” while a speaker may want “Download my speaker bio.” Tapytap profiles can include contact details and links for leads, bookings, reviews or products; select only the action that fits the context.
GOV.UK’s design guidance recommends one visually primary button on a page and action-specific text, because competing primary buttons can make the next step unclear. That does not mean removing every secondary option. It means giving the main action stronger visual priority and keeping other links clearly labeled.
Make the action specific and usable
Use a verb and say what will happen: “Call the studio,” “Request a quote” or “Book a 20-minute call.” Avoid vague labels such as “Click here.” W3C’s link-purpose guidance says the purpose of a link should be determinable from its text or programmatic context.
Check the profile on a narrow phone screen. Google recommends mobile-friendly, responsive content and says it uses the mobile version of a site for crawling and indexing. That is search guidance, not a guarantee of ranking or conversion. Also test the buttons by touch, keyboard and assistive technology. WCAG 2.2 includes a 24 by 24 CSS-pixel minimum target-size criterion with defined exceptions.
Measure the action you actually want
Define an outcome before sharing: a completed enquiry, confirmed booking or product order. Compare it with link interactions, but do not treat views or taps as completed outcomes. If different profiles serve different audiences, make the primary action specific to each audience and review its results separately.
FAQs
Related guide: NFC Booking Links: Turn Profile Visits Into Appointments.
Next step: Create a Tapytap profile.