Regional Events
MENA trade shows are high-volume networking environments. Paper cards fail in multilingual, fast-paced settings.
NFC Playbook
1. Pre-connect CRM before the event
2. Brief team on tap-to-capture flow
3. Use Arabic + English profiles where needed
4. Follow up within 4 hours
5. Tag CRM campaigns by event name
Metrics to Track
Contacts captured, CRM entries, meetings booked, deals closed.
R
Rami Al-Hassan
Head of Growth at TapyTap